When buying for shoes, many people tend to stick with black and brown shoe color because they're viewed as "safe,". Some people may find that buying conservative colors can be a little boring -- however, we can see that sometimes the best deals are on the unusual colors.
I think the great idea if you are buying shoes, is to snag a pair that are marked 75% off, only if they'll work with the clothes you are likely to wear.
If you like to attend a lot of dressy affairs, look for bargains in silver evening shoes. But if you're more into earth-tones, avoid the impulse to splash out on a pair of bright yellow stilettos that don't go with anything you currently own.